When someone visits our website, Google Analytics collects standard internet traffic log information such as IP address to determine geographic origin and details of visitor behaviour. We do this to track of the number of visitors to the various parts of the website and understand how our website is used. This information is not shared with any other organisations or services. Cookies are small text files that are placed on your computer or other device by websites that you visit. They are widely used to make websites work and adapt to user demand as well as to providing traffic information to the site owners.